September 22, 2025
Muscat, Oman – Mubashir, the largest Digital Out-of-Home (DOOH) network in Oman, made a strong impact at the 34th edition of COMEX 2025, held at the Oman Convention and Exhibition Centre. The company’s participation underscored its leadership in the DOOH industry, with a showcase of innovative technology solutions designed to simplify campaign planning and booking while enhancing the client experience across Oman.
As part of its participation at COMEX 2025, Mubashir signed a Memorandum of Understanding with three key partners, highlighting its drive to advance Oman’s digital ecosystem. The agreements included a collaboration with Thawani, which introduced flexible and seamless payment solutions for advertisers.The partnership with the Oman Football Association (OFA), which utilized Mubashir’s nationwide network to revitalize football fan engagement across Oman and a third agreement with Zamakan, which positioned Mubashir as a catalyst for innovation, expanding client opportunities and advancing the scope of DOOH advertising across the Sultanate.
Commenting on the occasion, Ali Al Raisi, CEO of Mubashir, said “Our presence at COMEX 2025 highlighted the technologies and collaborations that will help our clients engage audiences in richer, more dynamic ways. The agreements we signed with Thawani, the OFA, and Zamakan reflect our growth strategy: building partnerships that enhance the customer journey and expand the horizons of DOOH in Oman.”
Held under the patronage of H.H. Sayyid Shihab Bin Tariq Al Said, Deputy Prime Minister for Defense Affairs, COMEX 2025 reaffirmed its position as the Sultanate’s premier annual technology exhibition. Mubashir’s active participation and new collaborations highlight its pivotal role in shaping the future of digital advertising and enhancing customer experiences in Oman.