May 12, 2025
Oman, Muscat – Mubashir, Oman’s leading digital out-of-home (DOOH) company, has announced a strategic partnership with Al Mouj Muscat, one of the country’s premier lifestyle destinations, introducing its smart outdoor advertising network across key locations within the community.
Through this collaboration, Mubashir will offer advertisers the opportunity to connect with a high-value audience made up of families, local residents, expat residents, business travellers, and tourists. With over 8,000 residents representing 85 nationalities and more than 4 million visitors annually, Al Mouj Muscat presents an ideal environment for brands aiming to strengthen their presence in a lifestyle-driven setting.
Mubashir currently operates a growing network of over 300 digital screens across Oman, spanning key regions from Muscat to Salalah. The network will provide brands with measurable exposure through post-campaign reporting, offering insights into traffic, impressions, and ad plays. Strategically placed screens in areas with high dwell time ensure that brand messages are effectively absorbed by audiences. Additionally, advertisers benefit from easy access to Mubashir’s nationwide platform, allowing for greater campaign management flexibility and responsiveness.
As part of this rollout, Mubashir will also introduce innovative ad tech solutions designed to enhance campaign performance and audience engagement. These advancements will support more interactive and data-driven advertising experiences, helping brands create greater impact.
This expansion at Al Mouj Muscat is part of Mubashir’s broader growth strategy to strengthen its footprint in Oman and expand across the MENA region, offering businesses new opportunities to reach engaged audiences in prime destinations.