July 03, 2025
Impactful Use of DOOH for Social Good
How Mubashir Helped Oman Cancer Association Drive Awareness, Donations, and Participation
-- Mubashir
Introduction
In a world where causes compete for attention, finding a way to connect emotionally with the public can be the difference between awareness and action. That’s why Mubashir partnered with the Oman Cancer Association (OCA) to create an innovative, digital approach to raise awareness and drive donations during Cancer Awareness Month.
Here’s how the power of Digital Out of Home (DOOH) was used not just to spread a message but to make a real, lasting impact.
The Challenge
The Oman Cancer Association (OCA) is a nonprofit organization dedicated to early detection awareness, cancer education, and patient support across Oman. One of their goals during Cancer Awareness Month was to:
- Encourage real time donations through emotional connection
- Maximize turnout for their walkathon event
- Reach a broader audience beyond their traditional channels
However, traditional fundraising methods and static promotions often struggled to capture attention or inspire instant action.
The DOOH Driven Solution
To overcome these challenges, Mubashir partnered with OCA to design an integrated campaign that used interactive and DOOH placements to inform, engage, and move people to action.
Interactive Donation Screen at Mall of Oman
At OCA’s awareness booth, Mubashir installed an interactive screen where every donation triggered a transformation:
A sad image of a young girl lit up with a smile, symbolizing the hope and support offered through each contribution.This simple but emotional visual gave people a reason to donate, instantly.
Walkathon Promotion Across 106 Digital Screens
To maximize awareness, Mubashir launched a nationwide DOOH campaign across 106 high traffic screens, promoting the walkathon and OCA’s cause throughout malls, petrol stations, and busy districts.
Real Time Giving at the Event
During the walkathon, Mubashir added a third interactive screen at the event location, encouraging attendees to contribute on the spot. It reinforced the atmosphere of solidarity and support, allowing every participant to make an impact right then and there.
The Results
Conclusion
This campaign showed the real power of DOOH when used with purpose, not just to display a message, but to inspire action, drive participation, and support meaningful causes.
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