Improving the customer journey is key to customer retention
Customers won’t wait. They won’t wait to be served and they won’t wait for advertising messages. In today’s fast paced world, you need to meet them right where they need you. And DOOH are the perfect way to do so.
If you run a business, and you’re looking to improve sales and build your brand, you should consider thinking less like an entrepreneur–and more like a consumer.
Why? Because unless you’re keeping your customer in mind every step of the way, you could be missing out.
The customer journey involves every interaction with your company, product, or service. When a customer buys your product or service, that transaction is merely the tip of the iceberg in what is essentially a journey created by all the moments leading up to and following the purchase. You could have great products, a nice website, speedy delivery and a dedicated customer service team, but any weak link (in what turns out to be a very long chain) could send potential customers elsewhere.
How do you improve this process? If you think about your customer transaction as a customer journey, it helps you to focus on the entire experience of doing business with you–from hearing about your product through a friend, to seeing your advertisement, to returning for repeat business. The good news is that you create and control these customer touchpoints. All you have to do is identify them to smooth out the process.